Thoughts on Retail Space V

SHOPPING AS AN EVENT As already addressed in our previous articles, the act of shopping, is drifting to a more complex experience then in the previous years. Surprise effect and spontaneity seem to have become crucial to the success of retail. Something part of the new Pop-Up culture, we could say. It makes sense toContinueContinue reading “Thoughts on Retail Space V”

Thoughts on Retail Space II

DIRECTIONS FOR RETAIL The new online tools are having a big impact on the consumption habits of customers, with more visibility within the younger generations. The selling strategies are also suffering major changes, using different media channels and supports which rely more on social media then in traditional advertisement. In order to grasp the newContinueContinue reading “Thoughts on Retail Space II”